adStream: Stream scanning and native ads
adStream is a journal of ad-stalking and interesting commercial sightings in streaming audio services. In this edition of adStream we have a tale to tell, involving an iHeartRadio ad-skipping loophole,...
View ArticleadStream: Pre-rolls and second-rolls
adStream is a journal of ad-stalking and interesting commercial sightings in streaming audio services. In recent editions of this feature we’ve looked at pre-roll audio ads (e.g. in Stitcher), and we...
View ArticleadStream: MeUndies advertising is controversy-free in native audio
adStream is a journal of ad-stalking and interesting commercial sightings in streaming audio services. While reviewing the recently launched Chive Podcast podcast, we noticed an exceptional native ad...
View ArticleadStream: We hear frequent real estate ads, as category is projected to grow
adStream is a journal of ad-stalking and interesting commercial sightings in streaming audio services. A Zillow pre-roll commercial in Slacker Radio. the real estate category is projected to shift...
View ArticleadStream: Jaguar’s native presence in SoundCloud
adStream is a journal of ad-stalking and interesting commercial sightings in streaming audio services. This week SoundCloud marked a milestone in its relatively new advertising program with an...
View ArticleAgency noted for Geico campaigns creates ad specifically for streaming
adStream is a journal of ad-stalking and interesting commercial sightings in streaming audio services. If you pay attention to streaming ads, you’ve probably heard and seen lots of insurance companies....
View ArticleExperian’s new streaming ads in HD pre-roll webcast
adStream is a journal of ad-stalking and interesting commercial sightings in streaming audio services. Consumer credit-rating company Experian has rolled out a new ad campaign, and has included radio...
View ArticleadStream: McDonald’s connects listeners to social
adStream is an ad-watch journal of interesting commercial sightings in streaming audio. When audio ads are accompanied by so-called companions (visual banners, usually) the companion is almost always...
View ArticleadStream: Spotify manages ad load with user-selected ad-free blocks
adStream is an ad-watch journal of interesting commercial sightings in streaming audio. At last year’s RAIN Summit NYC, then-Global Director of Ad Product Strategy Gary Liu proposed an unusual user...
View ArticleadStream: Podcast advertiser survey reveals buyer priorities
adStream is an ongoing journal of news and observations in streaming audio advertising. Podcast ad network Midroll Media released results of an advertiser survey that tested sentiment about marketing...
View ArticleadStream: SoundCloud self-promotion wins Cannes Lions award [AUDIO]
adStream is an ongoing journal of news and observations in streaming audio advertising. Soundcloud, which is gradually introducing streaming audio advertising to its listening platform, won a Cannes...
View ArticleadStream: Squarespace, podcasts, and the dominant advertising model
adStream is an ongoing journal of news and observations in streaming audio advertising. Just as you’ve probably seen a Home Depot commercial if you watch live TV, you’ve probably heard a Squarespace ad...
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